Best known for her Academy Award, Felicity Jones will be 2018 Clé de Peau Beauté SS campaing new fece; she led the cast of Rogue One: A Star Wars Story, directed by Gareth Edwards. Jones is also to star in the Luca Guadagnino directed Swan Lake, inspired by the classic ballet story. “It’s important to me that my values align with any brand I’m affiliated with,” says Jones. “Clé de Peau Beauté made it clear that they approached me because of my principles and dedication. I’m so proud of the Spring/Summer 2018 campaign and cannot wait to unveil it to the world.” The Spring/Summer 2018 campaign was shot over the course of two days in London. It will break globally in print and online media placements across Asia, the United States, Canada, Russia and Travel Retail. Jones will attend exclusive launch events around the world, beginning with a special event in Los Angeles in January 2018. Clé de Peau Beauté means The Key to Skin’s Beauty. The philosophy of the brand is to unlock the power of a woman’s radiance by harnessing makeup technologies and some of the most advanced skincare in the world. When the most exquisite elements come together, everything is illuminated.
Yukari Suzuki, Brand Director of Clé de Peau Beauté says: “A crucial element of Clé de Peau Beauté is to help customers feel that our brand belongs in their lives. Felicity is aspirational, yet highly relatable, which makes her the ideal face of Clé de Peau Beauté. She embodies the brand’s DNA: intelligent, uncompromising and exquisite. Her passion and incredible dedication to her craft have allowed her to make an impact on the world and those around her.”