April 12, 2018
KARLIE KLOSS CUTS THE CEREMONIAL RIBBON
AT SWAROVSKI NEW FLAGSHIP STORE IN TIMES SQUARE
Super model and Swarovski brand ambassador, Karlie Kloss cut the ceremonial ribbon in style with Swarovski-crystal bedazzled scissors at the brand’s Times Square store to commemorate its recent opening. Karlie accessorized her Alex Perry dress and St. Laurent blazer with Swarovski’s Luminous Fairy earrings and ring, and Luxury ring and bangle in silver from the brand’s Spring/Summer 2018 collection before heading off to celebrate with Swarovski VIPs and celebrity guests atHudson Mercantile.
At the event, Karlie joined celebrities such as Morena Baccarin, Ben McKenzie, AnnaSophia Robb, Sonja Morgan and Selita Ebanks to honor the brand’s latest opening. Swarovski brought Times Square’s signature sparkle to this star-studded soirée with live performances, most notably from DJ Harley Viera-Newton. The space was a true testament to the Big Apple, done in Swarovski’s brilliant fashion with newsstands stocked with bedazzled magazines and newspapers andcrystalized icons of the location throughout, which ranged from fire hydrants to pigeons to soda cups. Guests were treated to a gourmet twist on New York street food favorites, NYC-themed drinks from the newsstand bar and flower carts where they could create their own arrangements, all while Broadway-style performers entertained.