LOS ANGELES, Wednesday, January 17th Clé de Peau Beauté hosted a marvelous event at Hotel Bel-Air
18 JANUARY, 2018
NEW CLÉ DE PEAU BEAUTE
SPRING SUMMER COLLECTION 2018
LOS ANGELES, Wednesday, January 17th Clé de Peau Beauté hosted a marvelous event at Hotel Bel-Air in Los Angeles to announce their new Global Brand Face, Academy-Award nominated actress Felicity Jones and relaunch the brand with a new multi-channel global campaign. (Photos by Stefanie Keenan/Getty Images)
At every turn, guests, including Alana Hadid, Larsen Thompson, Marianna Hewitt and Dylana and Natalie Lim Suarez, discovered snap-able and shareable moments including a visually inspiring floral installation within the entry area on the Terrace, and a Ballroom photo experience that invited guests to step into the heart of Clé de Peau Beauté and “Unlock the Power of Your Radiance” – the brand’s new tagline.
Jones, joined by Yukari Suzuki, Chief Brand Officer, gave a champagne toast, followed by the global debut of the Clé de Peau Beauté Brand Essence video, filmed in Croatia. In addition, the guests experienced the reveal of the Spring/Summer 2018 campaign video, “A Radiant Day”, in which Jones creates a performance that underscores the brand’s new positioning as the leading Global Luxury Beauty brand. The campaign, shot over the course of two days in London, breaks globally in print and online media placements across Japan, Asia, North America, Russia, and Travel Retail this month.
“I am honored to be partnering with Clé de Peau Beauté on relaunching this brilliant luxury brand to the world”, said Jones. “There is such personality and intelligence behind the brand and products. I cannot wait to see what the future brings to Clé de Peau Beauté.”
“With our relaunch event celebrating Felicity Jones in Los Angeles, we establish that a woman’s beauty is not only about her appearance, it is also about valuing her inner beauty, intelligence and who she is as a person,” said Suzuki.
Felicity Jones (L) and Yukari Suzuki